If you are a photographer reading this post, you already know that your website is the most powerful tool to give you and your work the required exposure. A photography website design helps clients know about you and find your works through Google search. All of this, is however, not as simple as it sounds. Remember clients who look for good photographers look for someone with spick-and-span camera handling skills. So, you need to show to the world at large that you are the best! Thanks to this age of digital marketing where you can showcase your work and give it global exposure in varied ways. Let’s read on to learn more.
Flash – A BIG No!
Flash based sites may look attractive but will load pretty slowly and unavailable to those who are trying to access photography sites using their mobile devices. Even if it is accessed using PCs or laptops, your portfolio page will take several minutes to load. And, you know that web users are impatient and have a very limited attention span.
There is another drawback of flash oriented sites. You will not be able to integrate keywords to the visuals used. Yes, I am talking about ALT tags. This way search engines will have difficulty indexing your site, and this will severely affect your site’s rankings on Google’s search results pages. If users are unable to find you on the first page of Google, the whole purpose of designing a website with animations and flying texts become futile.
Add a Blog
I know that starting a blog with interesting and engaging content is painstaking and requires a lot of time and effort, but blogging offers a plethora of benefits to photographers. It’s not necessary that you will have to post lengthy articles about photography ideas and tips all the time. You can make it more engrossing with a mix and match of text and visuals. For example, if you are good at capturing landscape elements or have a penchant for capturing still life, post those snaps with a smart caption. The greatest benefit of blogging is that it will make people come back to your site.
Do Not Forget SEO
No matter how attractive your portfolio page, you must not ignore SEO. Use relevant keywords, rich content, backlinks to related and quality websites, and of course a simple and easy to understand navigation system so that your site can be easily used and browsed by web users. In simple words, prospective clients should be able to access the information or images easily without getting puzzled by a labyrinth of complicated navigation menus.
Organizing the Content
The portfolio page is the most important page as far as a photography website is concerned. Here are some useful ideas to help you:
Arrange your work according to different categories – The best works should be displayed first, next show samples of your diverse snaps, and finally the middle portion of the portfolio page can be filled with your experience as a photographer. This strategy will work because you wow your potential clients first with the best works; show the diversity of your skills, and finally wowing them again!
And, it is needless to say that that you will add a strong call-to-action for motivating visitors to take some action after visiting your site.
Are you designing your portfolio page? Please share your experiences.