White space in website design

As far as white space in website design is concerned, designers love to use it. If you look at any professionally designed web pages, you will see the use of white space and it is an important element of a good design. However, some site owners think that it’s wastage of space and could be utilized to promote products or services. Is it actually so? Of course not!

Before discussing this topic in detail, I will explain what white space is and why it is so important.

Understanding from a Designer’s Perspective

When you hear designers referring to white space, they are actually implying negative space. To explain in simple words, it is the space between the screen components. And, it’s not necessary that it will always be white. A designer may use a color or a texture but it doesn’t include any screen elements.

THE BENEFITS        

Coming to the benefits, the use of negative space in web design creates aesthetic appeal. Again, the appropriate use of it has a positive impact on the effectiveness of your website.

Better Understanding

Gap between chunks of text or paragraphs actually helps users understand the text better. They have a feeling that they are reading better with the inclusion of negative space in between texts. As per a research conducted in the year 2004, web visitors’ comprehension abilities increases up to 20 percent.

 Increased Legibility

This is the most obvious of all the benefits. To understand it, you only have to compare between 2 sets of text – one with no space and one with white space used between texts. Obviously the latter will be easier on a reader’s eye and improve readability.

Conveys an Apt Tone

The use of negative space actually helps you to communicate an appropriate tone to your targeted audience. In other words, you are able to convey freshness, elegance and openness. And, it’s not always the look and feel of the design that you wish to convey but something more than that.

More Attention

Sometimes, web designers use it to attract a visitor’s attention to any specific screen component. If you ask an amateur about how to make a screen element stand out from the rest, he will say to make it bigger. This technique might not work most of the times. When you enlarge the size of any component of a web page, it will appear bigger no doubt but lack in terms of aesthetic appeal. On the contrary, if you add a lot of white space surrounding the element, visitors are sure to notice it first because that section of the page is free of clutter.

How do you use white space in your website? And, how does it benefit you? Please feel free to share your thoughts.

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About Modern Day Digital Marketing

Welcome to Modern Day Digital Marketing! It’s an informative blog about how digital marketing (DM) works and modern marketing strategies. The topics ranges from SEO, content marketing, social media, and how the internet medium is closely associated with DM. The posts in this blog will inform readers as to how SEO, social media sites like Facebook, Twitter, Google+,or Pinterest helps in boosting brand presence on the web. This blog will also educate readers as to why content is so important and which content works and which not. Now, digital media is not limited to computers alone. It can also be accessible through Smartphones, tablets, and other high-end devices. This is the reason modern websites are developed keeping responsive web design in mind. The digital media is so omnipresent that information can be accessed by anyone, at any time, and at any place.

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