The way information is shared on the web has a significant impact on online marketing. In the last few years, we have seen that inbound techniques have surpassed outbound tactics due to the spiraling popularity of unique content. This is the reason businesses are publishing useful and engaging information instead of attracting customers with advertisements. Keeping this in mind, this post will walk you through some of the top digital marketing trends that can be implemented by in 2014.
The primary reason companies are establishing their authority and winning the trust of customers is by churning out useful and engaging content. The content published is providing valuable information or entertainment to your targeted audience. For B2B marketing, rich social content, informative articles on your business website, case studies, videos, newsletters, and articles on other important websites will help you establish authority in your niche market.
Social signals and organic SEO will continue to play a significant role in 2014. That’s why a professional SEO company offering SEO services is more focused on organic link building and creating rich social content. To be candid, both search engine optimization and social media are considered important pillars of SEO.
Google is keen on providing users with supreme quality content. So, it’s no wonder why a product page or a blog having quality content, relevant keywords, links, and the maximum number of social shares rank higher in the search engine results pages (SERPs).
Even a few years back, companies used a limited number of social sites for their social media marketing campaigns. These mainly included Facebook, Twitter, and LinkedIn. The scenario is not the same now as more and more companies are using other networking platforms like Google+, Pinterest, Instagram, and Tumbler. These sites are growing in popularity and providing businesses with a myriad of benefits and new options so that they can target potential customers across all the popular social networking sites.
The content that is published should be easily digestible by your end users. This is where the importance of image-oriented content comes into play. Look at social sites such as Pinterest and you will understand why image-based content is better for viral marketing than chunks of bland text.
A few examples will make this point clear. If you look at the top performing blogs, you will be seeing that high-resolution pictures have been placed strategically to clear text clutter, or to accentuate essential points. Another way you can capture audience attention is by designing infographics using less amount of text to explain a specific topic.
With the skyrocketing popularity of high-end tablets and smartphones, it’s high time that companies create content that is responsive to such devices. You can build a mobile-friendly version of your business website through responsive web design to provide a positive user experience to those users who are surfing the web using their mobile devices.
It’s true that there is information overflow on the web. To be honest, consumers are bombarded with surplus information and bothering advertisements. This is the reason smart digital marketing professionals are walking down the opposite path. They are toning down their marketing messages so that customers are not overwhelmed with glorified advertisements.
So, these are some of the marketing trends that you can focus on. Have I missed something? Please share more information if you like.