Digital marketing trends 2014

The way information is shared on the web has a significant impact on online marketing. In the last few years, we have seen that inbound techniques have surpassed outbound tactics due to the spiraling popularity of unique content. This is the reason businesses are publishing useful and engaging information instead of attracting customers with advertisements. Keeping this in mind, this post will walk you through some of the top digital marketing trends that can be implemented by in 2014. 

Content marketing

Content Marketing Will Dominate!

The primary reason companies are establishing their authority and winning the trust of customers is by churning out useful and engaging content. The content published is providing valuable information or entertainment to your targeted audience. For B2B marketing, rich social content, informative articles on your business website, case studies, videos, newsletters, and articles on other important websites will help you establish authority in your niche market. 

SEO and social signals

Social Signals and SEO to Play a Pivotal Role

Social signals and organic SEO will continue to play a significant role in 2014. That’s why a professional SEO company offering SEO services is more focused on organic link building and creating rich social content. To be candid, both search engine optimization and social media are considered important pillars of SEO. 

Google is keen on providing users with supreme quality content. So, it’s no wonder why a product page or a blog having quality content, relevant keywords, links, and the maximum number of social shares rank higher in the search engine results pages (SERPs).

Diversify social media

Diversify Your Social Media Marketing Strategy 

Even a few years back, companies used a limited number of social sites for their social media marketing campaigns. These mainly included Facebook, Twitter, and LinkedIn. The scenario is not the same now as more and more companies are using other networking platforms like Google+, Pinterest, Instagram, and Tumbler. These sites are growing in popularity and providing businesses with a myriad of benefits and new options so that they can target potential customers across all the popular social networking sites. 

Image oriented content

More Use of Image-Oriented Content 

The content that is published should be easily digestible by your end users. This is where the importance of image-oriented content comes into play. Look at social sites such as Pinterest and you will understand why image-based content is better for viral marketing than chunks of bland text. 

A few examples will make this point clear. If you look at the top performing blogs, you will be seeing that high-resolution pictures have been placed strategically to clear text clutter, or to accentuate essential points. Another way you can capture audience attention is by designing infographics using less amount of text to explain a specific topic.  

Mobile friendly content

Mobile-friendly Content Will Rule

With the skyrocketing popularity of high-end tablets and smartphones, it’s high time that companies create content that is responsive to such devices. You can build a mobile-friendly version of your business website through responsive web design to provide a positive user experience to those users who are surfing the web using their mobile devices. 

Less is more

The Less is More Principle

It’s true that there is information overflow on the web. To be honest, consumers are bombarded with surplus information and bothering advertisements. This is the reason smart digital marketing professionals are walking down the opposite path. They are toning down their marketing messages so that customers are not overwhelmed with glorified advertisements. 

So, these are some of the marketing trends that you can focus on. Have I missed something? Please share more information if you like.


About Modern Day Digital Marketing

Welcome to Modern Day Digital Marketing! It’s an informative blog about how digital marketing (DM) works and modern marketing strategies. The topics ranges from SEO, content marketing, social media, and how the internet medium is closely associated with DM. The posts in this blog will inform readers as to how SEO, social media sites like Facebook, Twitter, Google+,or Pinterest helps in boosting brand presence on the web. This blog will also educate readers as to why content is so important and which content works and which not. Now, digital media is not limited to computers alone. It can also be accessible through Smartphones, tablets, and other high-end devices. This is the reason modern websites are developed keeping responsive web design in mind. The digital media is so omnipresent that information can be accessed by anyone, at any time, and at any place.

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