When we talk of company taglines, we actually mean a brand’s business slogan. A unique, meaningful and well thought-out tagline is one that that communicates your company’s benefit to the targeted customers with attitude, style and personality. And, most of the famous slogans connect with customers on an emotional level. Yes, they make people feel and are thought-provoking.
Back in the 1950s, taglines were known as slogans. Later, with evolving time, it came to be known as catchphrases, marketing lines and now, we all like to use the word tagline.
When I was in school, sometimes my English teacher used to take away the monotony of everyday lessons by asking us to write smart catchphrases. At that point of time, we never thought of one-liners from the business perspective. Our teacher made us write taglines for anything from a chalk to a pencil box. I really enjoyed these sessions. In this post, I am going to share with my readers about how good taglines can be written.
In this age of digital marketing, businesses need to grab customer attention smartly and instantly. So, let’s understand what makes business slogans click.
- Taglines should be short – not more than 3-4 words.
- Think out of the box
- Reach out to your customers and touch them on an emotional level.
- Try to think of the benefit of a product and link it with an abstract benefit or need. For example, De Beers uses: A diamond is forever.
- You need to make a promise. Example- FedEx uses: The world on time.
- Use single words, most preferably 3-4 words to describe the benefits. Example: Microsoft: Your Potential. Our Passion.
- State the benefits directly. Example: Maggi Noodles: Fast to cook, good to eat.
- Tie your company tagline with your brand logo.
Make sure that your tagline is a good brand builder. The value of your company and its products will grow with time with the use of short, catchy phrases that touch a consumer’s heart. And, if it is really well written, it will become famous and remain so for years. Can you think of a catchphrase for a global television channel? What about this: Taking Entertainment Places.
No matter what you sell, your tagline should be able to create the first good impression. Your targeted audience will remember the marketing line first and then your company’s name. That should be the impact!
To cut the long story short, ensure that your catchphrase revolves around the USP of your products you sell or the services you offer.
What taglines do you know of? Please comment.