Does your website appear on the first page of Google? If not, most visitors will not even care to look at the second page. This means that your potential customers will not even know that you exist! That’s why online visibility is critical in improving the performance of your website leading to brand awareness and greater sales and revenues.
Do you already have an SEO consultant to improve site’s ranking? Or thinking of hiring one? Whatever it is, you need to ask some basic questions before hiring a consultant. Keep reading this post to learn more.
How Will You Boost My Site’s Rakings?
A reliable and experienced professional will never hesitate to answer this question. In fact, he or she will confidently discuss the white hat optimization techniques in detail and how they will help in improving website visibility in the search engine results pages (SERPs).
The candidate should have experience of working in a reputed SEO company for at least 5 years and be able to offer a technical evaluation of your website. He should be able to weed out the issues that adversely affect rankings. Ask how the candidate can fix issues like error pages and broken links. Moreover, he or she should have knowledge about on page optimization and should be able to improve internal linking structure, your website’s URL, and develop page titles, tags and headings. Ask the consultant whether he is comfortable with off page strategies.
Can You Promise that My Website Will Rank #1 on Google?
If the answer is yes, simply run away from such candidates. It’s impossible to assure that your site will achieve the number-one ranking in the SERPs. A site’s rankings depend on a host of factors like content quality, use of relevant keywords, organic link building, user friendly design, navigation, and so on. The most important point to note here is the frequent algorithm updates by Google. Therefore, if any SEO services professional promises a #1 rank in the SERPs, he is lying.
Can You Measure the Performance of My Website?
An experienced professional is able to track how much traffic is generated from your site and from where they are originating. Ask whether the applicant is comfortable working with Google Analytics and generating reports. If he is knowledgeable he would be able to tell:
- How your site is performing?
- The keywords visitors use to find your site?
- How long visitors are staying on your home page?
- What is their attention span?
- What is the bounce rate?
Besides, a trained search engine optimization expert will be able to use the data continuously to enhance rankings and traffic.
Remember that SEO is an ongoing process and doesn’t happen overnight. What have been your experiences in this regard? Feel free to comment.