Working on a website design project is not just splashing the pages with colors, adding a few lines and shapes, putting a logo or dumping content. It’s a lot more than that and involves artistic thinking, conceptualization, focus and hard work. Many a times, web designers are criticized for flawed layouts by clients after the delivery. This means reworking on the same project to make your design pop. Dampens your spirits, right? Well, in this post I am going to share some useful tips to get your web design approved by clients.
Is the Concept Simple and Easily Understandable?
Don’t start working right away; instead take your time to read the design brief very carefully. Grasp the concept of the client’s business. Is the concept too difficult to understand, especially by the targeted audience? If so, simplify the design so that it is easily comprehensible. Begin by putting the details of the concept using pen and paper before you start designing on your computer. Make sure that the design conveys the right message to a specific group as detailed by your client. Work on your client’s goal by making the concept clear and simple.
Add Some Depth and Texture
A Web page looking bland with a design that is flat is simply not appealing. Period. Add more life to the pages by adding some depth and texture. For example, a paper-like texture will look better than a gaudy block of colors. You can research on the internet for some inspiring textures. You can choose between subtle or deep textures based on the requirement.
Tell a Story
Every good design has a story to tell. Without the story, your design is simply lost. To get a fair idea on the subject, you can look up reputed digital marketing sites and see how they are engaging their customers with designs that narrate a tale. Look at your work from a distance. If you find that the story you wish to tell is not what is conveyed, rework on the project or tweak some parts of it.
Balancing Visual Elements
Be it a high-resolution image, typography, or video, you need to balance them well on the web pages. Say for instance, you find that the visual components are too intense and the pages appear too loud and noisy. What are you supposed to do? Simple, you have to tone down to make your website design neat, organized and not crowded. Similarly, if the components appear too subtle or muted, a designer needs to make the pages lively by integrating a high-resolution image or stylish typography. Make sure that your design creates visual interest without being gaudy.
Choose typography carefully because it not only makes your website look appealing but also conveys a message. Font type, color and size should make the content legible and easy on a reader’s eye. Every font has a unique appeal as colors evoke human emotions and sentiments. Avoid using fonts that are too wavy as these are difficult to read. It’s also important that the font type and style should go with the theme of the website.
From Color to Black and White
The website you have designed looks great with all the colors in it. Then, does it really? When you convert to black and white, it helps you see that is not seen using colors. This means that you will be able to look at the overall design without focusing on a colorful portion of a web page. This process will help you ascertain whether you need to change color and contrast. If you find that all elements are legible and easily understandable, then your design is perfect!
Are you designing a new website? What are your experiences? Please share your thoughts.