Modern day shoppers often judge the credibility of your website based on the design, layout and appearance. This is the reason the logo design for your site becomes significant. When it comes to the designing of a professional brand symbol, it begins with a simple yet memorable design exuding your true brand image.
In this post, I am going to share with my readers some useful logo designing ideas that pop. Keep reading to learn more.
If you have a look at some of the popular online retailers, you will find one thing in common. Yes, it is the simplicity of the design. Most of them are text-based symbols displaying the name of the company. The formatting is simple so that it can be easily read and understood by potential customers. The best example in this regard is the logo of Amazon.
Use a Smart Tagline to Highlight Your USP
Besides the color, design and images, the tagline of your logo plays a crucial role in making your brand stand out in the crowd. The tagline should be written and highlighted in a manner to show customers why your product is superior to that of your competitors. It should be catchy and smart. Remember the tagline of the 2-minute noodle Maggi? The brand slogan runs like this: “Fast to cook, good to eat”. The slogan is catchy and aptly highlights the USP of the 2-minute noodle.
If your logo looks good on your website but appears sloppy on a smartphone, both your hard work and efforts are wasted. Ask any digital marketing expert and he will tell you about the importance of mobile-friendly logo design. Make sure your brand insignia not only looks neat and attractive on handheld devices but also scalable on the screen of a high-end smartphone.
Make Wise Use of Images
Images should not be used just for the sake of it. Instead, it should be used intelligently to communicate the usefulness of your product or service. Have a look at the logo of Baskin Robbins. The placement of the letters ‘B’ and ‘R’ is very smart and it shows 31 and that the ice-cream company has a flavor to offer for every day of a month.
Looking for logo design ideas? There are several resources on the internet where you can get inspiring ideas. Please share your comments.