Logo designing

Modern day shoppers often judge the credibility of your website based on the design, layout and appearance. This is the reason the logo design for your site becomes significant. When it comes to the designing of a professional brand symbol, it begins with a simple yet memorable design exuding your true brand image.

In this post, I am going to share with my readers some useful logo designing ideas that pop. Keep reading to learn more.

Amazon logo

Simplicity Rules

If you have a look at some of the popular online retailers, you will find one thing in common. Yes, it is the simplicity of the design. Most of them are text-based symbols displaying the name of the company. The formatting is simple so that it can be easily read and understood by potential customers. The best example in this regard is the logo of Amazon.

Maggi tagline

Use a Smart Tagline to Highlight Your USP

Besides the color, design and images, the tagline of your logo plays a crucial role in making your brand stand out in the crowd. The tagline should be written and highlighted in a manner to show customers why your product is superior to that of your competitors. It should be catchy and smart. Remember the tagline of the 2-minute noodle Maggi? The brand slogan runs like this: “Fast to cook, good to eat”. The slogan is catchy and aptly highlights the USP of the 2-minute noodle.

mobile friendlyOptimize It for Smartphones

If your logo looks good on your website but appears sloppy on a smartphone, both your hard work and efforts are wasted. Ask any digital marketing expert and he will tell you about the importance of mobile-friendly logo design. Make sure your brand insignia not only looks neat and attractive on handheld devices but also scalable on the screen of a high-end smartphone.

Baskin robbins logo

Make Wise Use of Images

Images should not be used just for the sake of it. Instead, it should be used intelligently to communicate the usefulness of your product or service. Have a look at the logo of Baskin Robbins. The placement of the letters ‘B’ and ‘R’ is very smart and it shows 31 and that the ice-cream company has a flavor to offer for every day of a month.

Looking for logo design ideas? There are several resources on the internet where you can get inspiring ideas. Please share your comments.


About Modern Day Digital Marketing

Welcome to Modern Day Digital Marketing! It’s an informative blog about how digital marketing (DM) works and modern marketing strategies. The topics ranges from SEO, content marketing, social media, and how the internet medium is closely associated with DM. The posts in this blog will inform readers as to how SEO, social media sites like Facebook, Twitter, Google+,or Pinterest helps in boosting brand presence on the web. This blog will also educate readers as to why content is so important and which content works and which not. Now, digital media is not limited to computers alone. It can also be accessible through Smartphones, tablets, and other high-end devices. This is the reason modern websites are developed keeping responsive web design in mind. The digital media is so omnipresent that information can be accessed by anyone, at any time, and at any place.

One response »

  1. I’m not certain the place you’re getting your information, however great topic.
    I must spend a while studying much more or working out
    more. Thank you for great information I used
    to be on the lookout for this info for my mission.

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