There are specific elements that can make or deface your website. The most obvious of all is the appearance and layout of the site. Yes, I am talking about color schemes, fonts, content, keyword usage, user-friendly navigation, and so on. These are some of the components that a web design expert must integrate for engaging your targeted audience.
All you need to do is to understand the fundamentals and launch a well-crafted site that is appealing, informative, user-friendly and creative.
Be Consistent in the use of Colors and Fonts
Your business website is an integral part of your branding strategy. The color schemes and fonts used should tell your targeted audience about the nature of your business. For example, if you own a fast food restaurant, use red and yellow to entice visitors. That’s because red is a great appetizer and yellow is associated with the exuberance of dining out. The same rule holds true for font usage. Do not use more than three fonts and keep their size decent, neat and legible throughout all the pages. A font may look great on paper but the same typeface might not work on web pages.
Focus on the Length of Your Web Pages
You have landed on a web page and forced to scroll down to find the information you are looking for. The page has chunks of content but you are not able to find it. Finally, you get what you are looking for at the bottom of the page! Will you be happy with the experience? No, you will be infuriated and leave the website. The same holds true for your potential customers. So, before launching, focus on the length of each of the web pages – keep the length short but not too short.
Ask any digital marketing specialist and he will tell you how writing for the web is different from print media. As far as the online medium is concerned, users should be able to find the information quickly. Therefore, make use bold headings, bullets and subheadings for highlighting information. In simple words, you must break chunks of contents into easily readable text. So, provide information using text and visuals, but do not overload a page with it.
Is Your Website SEO Friendly and Loads Quickly?
An aesthetically designed website with colors, flying texts or brilliant graphics is useless if visitors are not able to find it. You need to optimize all the pages with relevant keywords, Meta descriptions, and engaging content for the major search engines like Yahoo, Google or Bing so that your website is not lost in the crowd. Using the right keywords, quality content and building a quick loading site is the best way to create SEO friendly web pages. If you are unsure about the technical aspects of optimization, take help of a professional SEO company.
Keep Developing Site Content
You have posted some highly engaging content for your website a year back. You are too happy with the experience and sit relaxed even after a year thinking that the same content will make Google happy. No, it will not. You have to add new and more relevant information into the pages so that your audience’s appetite for new and fresh content is satiated. Remember that both Google and your readers love intriguing and compelling content. So, keep evolving your content by providing new information through news and opinions in the form of news and blog posts.
Last but not the least is the user friendliness of your website. Design navigation menus, buttons and buttons in a manner that your website is easy to browse and navigate. You can incorporate breadcrumb navigation so that your visitors know where they are exactly on your site. Also remember to add a sitemap. Focus on the layout and organize all texts, images, infographics and videos for a rich user experience.
Are you designing a new website? What are your thoughts? Please comment.