Gone are the days when only text-based content made its mark on the internet. I am not saying that text-rich contents are unimportant but if supported with high-resolution and relevant images or videos; there is nothing like it. This is the reason smart brands integrate visual content in their digital marketing campaign to experience an upsurge in leads, traffic and social media sharing.
Studies have revealed that online marketers using infographics get at least 12 percent more traffic than those who are not using it. In this post, we are going to learn about how visually enticing content benefits brands and users.
Online Users are More Prone to Using Visual Social Content
If you consider Pinterest, it has over 48.7 million users. Again, many brands use YouTube videos to better explain their product features to their targeted audience. So, when it comes to visually-rich content, your audience is huge and people are using it and liking it. Therefore, most marketers prefer to use Instagram and Pinterest to easily create a robust visual brand using their in-house content team almost at zero cost!
Thumbnail Previews Attract More Clicks
Businesses that hire social media services to design their profile pages know how beneficial thumbnail previews are. You are well aware of the fact a link with an engrossing image posted on a social site will attract more user attention than a post containing bland text.
Engrossing Images Means More User Engagement
If you ask any professional associated with any reputed social media company, he will say that engrossing visuals result in increased user engagement. Content supported with captivating images will result in 94 more views than content minus pictures. That’s why image oriented posts on Google+ are more popular than ones with texts. As a marketer, you need to understand how your targeted customers like to interact with your image-based content. This is imperative for the success of your content marketing strategy.
You can promote your products or services using visually appealing presentations, colorful infographics, ebook covers or videos.
Useful for Artistic and Visual Disciplines
If you have a business related to creative and visual disciplines, then Pinterest has a lot to offer in terms of quality and freshness of content. Artists, designers or painters who want to create and sell their aesthetic creations – Pinterest is the right place to exhibit their products. For them, it is the appropriate platform to let prospective clients know of their artistic creations. Businesses that make the most out of Pinterest include decorators, interior designers, architects, photographers, painters, fashion designers, marketers, landscapers, writers, and graphic designers.
Are you integrating visual elements in your content marketing strategy? Please share your comments.