Businesses – be it online or offline need to reach out to the right audience. Then, how would you go about it? When you are venturing into something new, you have already invested in setting up a store (i.e. if it’s a physical store), spending on the products you are going to offer, and other related expenditures. Even if you are selling merchandise online, there are significant investments to be made. In the pursuit of establishing a new business, a lot of your precious time and capital is used up. And, if you are facing budget constraints, you cannot spend on a grandiose marketing campaign. That’s because traditional campaigns will cost you an earth!
However, with the advent of the internet and its widespread use, you can make your brand popular without creating a dent in your wallet. Of course, this is not possible overnight and will take much of your time; the effort and time spent would be worthwhile. If you look at any business today – whether it is a sole proprietorship firm or a medium-scale enterprise, all exploit the benefits of social media sites such as Facebook (FB), Instagram (IG) or Pinterest. In this post, I am going to walk you through some of the ways you can bring potential customers to your business without wasting your hard earned dollars.
Request Friends or Acquaintances to Like Your FB Page or Follow on IG and Pinterest
This may seem a very small and inconsequential step towards brand promotion but it helps. Begin by asking your friends to like your page. This has to continue and their friends should be asked to like and follow your company on these social sites. If you do this religiously, you are sure to get at least 100 fans in a few days. Then, you have to keep at it.
Remember building a strong base of followers is crucial for building the credibility of your brand and its products. Unless others see that people have liked or used your products or services, how can they spend on what you have to offer?
Use Your Social Account to Answer Questions
When your company’s profile or fan page starts garnering enough audience interest; start using your social account for answering customer questions. When people come to know about your kind of business and what you have to offer, they will naturally have a lot of questions to ask. Be prompt in answering their queries and walk the extra mile in solving the problems of your targeted audience. When consumers find that you are responding quickly, they will feel that your brand cares for them. This will make them recommend your brand to their friends, families and acquaintances. This builds up your brand presence over time.
Offer Discounts or Giveaways
As an online business owner, you can sell books, gift items, home appliances and so on. Now, if you only sell without offering any incentives to the shoppers, chances of sales are less. Modern day shoppers need more. For example, if you are selling books, you can make a combo offer by selling another book at a reduced price. Again, if you are selling beauty products for women, you can always delight your female audiences by a free sample bottle of an anti-aging potion. These little discounts or giveaways add value, and in return you get a huge fan following.
There are several users on FB, Instagram and Pinterest. Do not just keep posting information about your products without offering some incentives to the buyers. Plan your marketing campaign on social media in a way that gives people a reason to buy.